Views: 0 Author: Site Editor Publish Time: 2025-06-05 Origin: Site
SIWIN&HOWELL successfully participated in Autoparts Kazakhstan 2025, a growing regional trade fair held in Almaty, Kazakhstan. While compact in scale, the event offered valuable direct access to local automotive distributors, repair shops, and aftermarket buyers—a strategic gateway into the Central Asian automotive market.
With years of expertise in adhesive technologies and industrial materials, our presence at the show demonstrates our commitment to serving localized needs with cost-effective, high-performance solutions.
At the exhibition, SIWIN&HOWELL introduced a comprehensive portfolio of automotive-grade adhesives and sealants, including:
Gasket makers for engine sealing and mechanical assemblies
Anaerobic adhesives for threadlocking and retaining applications
PU sealants offering durability and flexibility for body and windshield bonding
Epoxy systems designed for structural repairs and high-strength applications
Our on-site product comparison chart—mapping SIWIN&HOWELL formulations against major international brands—drew significant attention, reinforcing our R&D capabilities and competitive cost-to-performance advantage.
Although language barriers posed some initial challenges, we received valuable feedback from visitors and local partners with the help of interpreters. This emphasized the importance of localized marketing materials, including Russian-language brochures, product posters, and technical datasheets.
We have since begun adapting our materials to better align with regional communication preferences and packaging standards, ensuring clearer product understanding and enhanced customer experience.
Engagements at the event also provided practical insights into:
Preferred packaging formats and shelf display requirements
Logistics and warehousing needs for regional distribution
Expectations around after-sales technical support
SIWIN&HOWELL's technical team used these conversations to further shape our approach to entering the Central Asian automotive aftermarket with credibility, agility, and customer-first service.
Autoparts Kazakhstan 2025 marked a significant first step for SIWIN&HOWELL in expanding into Central Asia. Backed by global R&D expertise and a focus on regional adaptation, we are well-positioned to deliver reliable, affordable, and innovative adhesive solutions to meet the evolving needs of Kazakhstan and surrounding markets.
